Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right
crowdSPRING Blog
JULY 19, 2018
Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. ” How do they do this?
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