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How Decisions Define Our Business Destiny

Duct Tape Marketing

So it could be a sweeping turn, like a new product launch or, you know, refocusing your company, or it could be a minor turn like, uh, or a less sweeping turn like who you hire or who you fire or how you price your products. Introducing HubSpot's newest AI tools, content assistant and chat spot. These are all factors that matter.

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Startups in stealth mode need one piece of advice.

www.humbledmba.com

Check out my newest company. I had taken classes on IP, first-mover advantage, etc. I hired a lawyer, and he gave us an NDA template and told us that anyone that had knowledge of our proprietary data had to sign it. If we werent careful about this, our IP claims would be worthless. Click here to get priority access.

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The cardinal sin of community management

Startup Lessons Learned

This single decision wound up costing the company significant revenue and over the course of several months sent its customer growth into decline. I think its time to hire either a group of staff members to handle the policing of the catalog, or hire "catalog moderators" to do the work of keeping the catalog cleaned.

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