ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Perhaps they’ll be able to hire someone especially skilled in the marketing skills needed to find this positioning. April 15, 2009 9:20 PM Shaun said. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 3, 2018

Amazon has hired more people for their Alexa division than Google has for the entire company – it’s not hunch, this is going to be the focus. Hire & fire – tools to do a job. match the brand ethos, congruent with the website. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 13, 2019

Scaling a people-intensive business requires hiring and retaining exceptional talent. Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Professional networks are the starting point (and growth engine).

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Scaling a people-intensive business requires hiring and retaining exceptional talent. Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Professional networks are the starting point (and growth engine).

SEO 49

SEO Hiring PPC Leadership 49