“Fantastic” beats “efficient”
A Smart Bear: Startups and Marketing for Geeks
JANUARY 24, 2011
The convenience of online shoe shopping is a game-changer — to the tune of billions of dollars of revenue — but how could they make up the costs ? NetFlix decided to rent out DVDs by mail for a flat monthly rate despite massive postage and logistic costs, loss from damaged disks, and people duplicating 30 disks a month for $29.95.
Let's personalize your content