Constructing Pricing Strategy For Subscription Products
ConversionXL
NOVEMBER 25, 2015
In this way, you can clearly visualize what percentage of people would buy at a given price (in the chart above, 3% of people would buy at $41), and you can determine which price would maximize revenue. In that case, the seller actually lost revenue through bracketing because he bracketed his price down. Now 80% bought the $1.80
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