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The Power of Twitter in Information Discovery

Both Sides of the Table

DECEMBER 20, 2010

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption.

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How to Curate Sitelinks to Increase Conversions

ConversionXL

SEPTEMBER 6, 2018

Confusingly, Major League Soccer’s website has three sitelinks with a “news” label, including their RSS feed. Key phrases extracted from social bookmarking tags. Even if the ideal sitelinks are chosen, the labels for those sitelinks may be uninformative or misaligned with the content of the page.

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