Propensity Modeling: Using Data (and Expertise) to Predict Behavior
ConversionXL
AUGUST 1, 2019
The same way SEO experts need to understand a bit of content marketing, HTML, etc., Edwin Chen, Software Engineer at Google, summarizes the process in more detail: Edwin Chen: First, select which variables to use as features. For example, do you know the difference between linear and logistic regression models?
Let's personalize your content