Indiana Product Revenue Technical Support 
Up and Running
JUNE 21, 2021
An engineering services firm, TRISTAR is the first woman and minority-owned firm based in Indiana to offer the Department of Defense (DoD) technical support services. It has grown from five employees generating $120,000 in annual revenue to 350 employees generating annual revenues of $16.5
Occam's Razor
JULY 1, 2008
conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?
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