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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. But a geographic name could hinder you later. Avoid trends.

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Naming: Ten crucial questions when naming your business, product, or Web site

www.rhymer.com

For example, business names (trade names) such as GENERAL NUTRITION, SPORTSMANS WAREHOUSE, BURGER WORLD, and PETSMART communicate immediately what is at issue. On the other hand, if you are naming an additional product in an established business, the product name need not necessarily communicate what it is.

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