Fad, Shmad. New Domain Extensions Like.FAMILY Are Here To Stay.
YoungUpstarts
MAY 11, 2016
But what happens when you grow your business, start running ad campaigns, have more competition and need to stand out on mobile and the web? Still, for large companies or big brands, the opportunity to use the premium brand name as the domain has beneficial implications for both web bots and human searchers alike.
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