What is A/B Testing? The Complete Guide: From Beginner to Pro
ConversionXL
DECEMBER 13, 2022
For conversion optimization , the main difference is the variability of Internet traffic. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. The Internet is full of case studies steeped in shitty math. In a lab, it’s easier to control for external variables.
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