ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. This distinction is something many marketers often mix. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MARCH 20, 2019

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

JUNE 2, 2022

As Sangram Vajre explains in his book “ Account-Based Marketing for Dummies ”: “The traditional lead-based sales and marketing funnel has been turned into a cone by using account-based marketing. That’s how account-based marketing got its name. This required more product evangelism and customer wins. How complex is your product?

Customer 98

Customer Marketing Channel Acquisition 98

infochachkie.com

SEPTEMBER 24, 2011

Performance-based deals can effectively mitigate your monetary risk of entering into a non-productive consulting relationship. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Their story, market positioning, products, etc. Pyramid Power.

Equity 40

Equity Silicon Valley Cofounder PR 40

Duct Tape Marketing

NOVEMBER 17, 2022

Obviously you're not marketing a $29 product or even a very expensive course or program. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. Enter your name and email address below and I'll send you periodic updates about the podcast.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71