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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Tools for IP-targeted ads: MRP ; Terminus. But with everyone aligned, you can set realistic expectations and use interim successes such as improving reputation, engagement, and relationships to secure internal support and keep ABM efforts funded. Test different channels. Tools for enhanced content delivery: PathFactory ; Uberflip.