VC Cafe
NOVEMBER 2, 2019
The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM). Example of Baremetrics revenue per user benchmarks.
Lightspeed Venture Partners
JUNE 11, 2012
Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. In 2009, viral growth through invitations and notification were the way that Facebook games could get discovered. Borrowing IP from another media. This has changed dramatically.
blog.expensify.com
APRIL 24, 2012
there are start ups who are legitimately using.net because they don’t need to look directly into the tcp/ip stack. Purchase IP from the vendors. It makes you look like a religious zealot and a kind of high self-regarding anal retentive. of course, you’re allowed to have your opinions. it takes no intelligence.
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