ConversionXL

MAY 27, 2022

Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. The problem with lead generation is that, as Brian Gleeson notes , “we’ve mislabeled user actions like forms-fills as ‘leads.’”. And they put a lot of stock in them.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

Demand 65

Demand Tampa Marketing B2B 65

Duct Tape Marketing

MAY 8, 2013

I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts. Back then, podcasting was new, iTunes had just burst onto the scene and an army of podcasters embraced this new RSS driven way to syndicate content.

RSS 70

RSS Audio Social Media Syndicate 70

Duct Tape Marketing

MARCH 14, 2017

And I got 20 – 30 minute interviews from all these people, I put those as excerpts which I think put on my YouTube which then got syndicated on entrepreneurs video network. I think it’s a tremendous way to generate leads in the right environment, certainly a great way to enhance your thought leadership or your perceived expertise.

Audience 32

Audience Video Sales Campaign 32