ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

NOVEMBER 5, 2020

These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Why—or why not—pivot your agency service offering?

PR 120

PR B2B Lean Audience 120

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. At a high level, business is simple! :) You bring revenue in and your costs send money out the door.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. At a high level, business is simple! :) You bring revenue in and your costs send money out the door.

Seed Stage 48

Seed Stage Business Model B2B Email 48

ConversionXL

DECEMBER 9, 2013

Consider that NYT.com readers are on average 44 years old, have an average income of just under $75,000, over 50% are college educated, and over 25% work in some professional or managerial position – it makes sense that awe or anger inducing, opinionated articles perform the best on the left-leaning news site. image source.

Sales 126

Sales B2B Campaign Video 126