ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Average Revenue Per Customer. Customers that converted in the last year that had a sales cycle of less than x weeks. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

Up and Running

AUGUST 19, 2014

Though that level of restraint may mean living quite “lean” in your personal life for a while, doing so provides an opportunity to establish solid footing for your business as early as possible, so that you have at least one year to learn from the trends and sales cycles that will emerge once you’re past “break even.”

Salary 119

Salary Sweat Equity Silicon Valley Sales Cycle 119

ConversionXL

NOVEMBER 5, 2020

These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Why—or why not—pivot your agency service offering?

PR 120

PR B2B Lean Audience 120

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. A client may offer more than revenue. Coordinated.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 14, 2021

million in monthly recurring revenue (at time of writing). This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model. They developed features with their specific audience in mind. It’s a position that’s helped them build a SaaS brand that generates over $2.3

Software Review 158

Software Review Audience Differentiation Framework 158

Duct Tape Marketing

APRIL 5, 2016

The survey is heavily focused on enterprise firms and leans towards discussion of “big data,” but the lesson is universal. Sales – Your sales dashboard is how you keep track of your sales pipeline elements of the marketing hourglass. Typical sales dashboard metrics include: Leads. Sales cycle.

Analytics 28

Analytics Metrics Sales Cycle Finance 28

Hippoland

FEBRUARY 12, 2018

Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

ConversionXL

DECEMBER 9, 2013

Consider that NYT.com readers are on average 44 years old, have an average income of just under $75,000, over 50% are college educated, and over 25% work in some professional or managerial position – it makes sense that awe or anger inducing, opinionated articles perform the best on the left-leaning news site. image source.

Sales 126

Sales B2B Campaign Video 126