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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

written by Guest Post read more at Duct Tape Marketing. For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. In the world of SEO website code, you will hear terms like Structured Data, Schema and Rich Snippets.

SEO 28
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. He also has a side hustle as a ghostwriter of business and marketing books. What was needed?

B2B 83
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. No two tools track exactly the same way.

Analytics 113
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12 Essential Checks Before Launching Your Website

YoungUpstarts

by Nikole Haiar, Director Marketing, Retail & Partner Services at Hostway Corporation. Titles and metadata. Research target keyword phrases, then optimize your metadata (page title tag, meta description, and meta keywords) as well as your copy with at least one keyword per page. Contact forms. Analytics tracking.

Metadata 173