ConversionXL

JANUARY 2, 2014

We can’t focus purely on the conversion rate, it’s just one of the metrics to keep an eye on. Focusing on conversions can lead you in the wrong direction. We still have lead generation, free trials, software downloads that we’re optimizing for. Most companies are in the business of making money.

Conversion 116

Conversion Customer Software Review Reputation 116

Duct Tape Marketing

OCTOBER 12, 2015

Top 4 Content Marketing Metrics written by Alex Boyer read more at Duct Tape Marketing. There are a handful of metrics you can use to get an idea about whether or not your content marketing strategy is working. Here are the top 4 content marketing metrics to follow. Organic Leads. Average Session Duration.

Metrics 28

Metrics PPC Marketing Analytics 28

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).

Small Business 107

Small Business Marketing Affiliate PPC 107