ConversionXL

JANUARY 30, 2013

Lead generation. How many new leads are you getting thanks to your social media efforts? One thing to remember is that leads from social media are different from your traditional leads. Before the campaign started they where confident that they could generate 50,000 coupon downloads, 1,000 new fans/followers.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

OCTOBER 27, 2017

Online marketing, as the name suggests, requires your audience to be online. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. They asked viewers to text the keyword and their name.

Marketing 49

Marketing Redemption Channel SMS 49

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Name, a unique persistent customer id (Geek ID), the keyword the person came on and their underwear size. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116