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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In most cases, an organization’s leadership sets the company’s revenue, market share, and goals. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. A marketing growth strategy isn’t created by a marketing department in a vacuum.

Marketing 115
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

Sales 120
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Why Every Company Needs a Growth Manager

Seeing Both Sides

Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. The Growth Manager also needs creativity, strategic thinking, and of course leadership. Each channel has its own advantages, trade-offs, and idiosyncrasies.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. The Growth Manager also needs creativity, strategic thinking, and of course leadership. Each channel has its own advantages, trade-offs, and idiosyncrasies.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. David Jason Cohen Love this article!