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Last Chance for Summer Sale Prices

Startup Lessons Learned

Post by Sarah Milstein & Eric Ries, co-hosts for The Lean Startup Conference At this year’s Lean Startup Conference , we seek to answer the difficult questions you face as an entrepreneur. Note that summer sale pricing for the conference ends on Monday night, so register now for the best deal possible.

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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference The Lean Startup Conference is next week--and now that we can step back and see all the speakers and mentors, we have to say: Wow. Another way to learn more about who’s speaking is to sort the conference program by category and find people addressing specific topics.

Lean 165
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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

If you can't find ten people who say they'll buy it, your company is bullshit. I say "find ten people who say they'll buy." You repeat these mantras at Lean Startup Meetings but you're not doing it.? If the VP of Engineering thinks the target customer is just like him/her, you're doomed. Short-sighted, no?

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How to Deliver More Software Projects On Time

Both Sides of the Table

As obvious as it seems I assure you that many projects I’m involved with don’t sit down and have hard enough conversations about the need to hit time-based deadlines – so dates slip. CEOs are time-driven creatures. If you’re not actively involved you’ll get both scope drift AND time drift.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

Engineer 198
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Ardent 1: Supercomputers Get Personal

Steve Blank

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” I knew we almost had him convinced when our sales guy and Andy started talking to each other in Dutch.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.