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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. A client may offer more than revenue. Coordinated.

Customer 98
Customer Marketing Channel Acquisition 98
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Using Cohort Analysis for Conversion Optimization

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Average Revenue Per Customer. Customers that converted in the last year that had a sales cycle of less than x weeks. Their metric was revenue: Image Source.

Conversion 48
Conversion Retention Acquisition Metrics 48
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