Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
Steve Blank
APRIL 30, 2009
He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging.
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Steve Blank
MAY 21, 2009
Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Tradeshow Seminars Almost all tradeshows have conferences and seminar sessions; is your company keynoting any? Be sure to look at a floor plan before you choose your site. Leading or speaking at any?
ConversionXL
FEBRUARY 3, 2022
Growth marketing borrows a concept from the lean startup methodology. Perhaps the seminar your CEO led at the same time is responsible for some of the surge in new followers. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Where does growth hacking come in?
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The company has a large press event, and Marketing launches a series of programs to create end-user demand (trade shows, seminars, advertising, email, and so on). Marketing is at its peak.
Steve Blank
OCTOBER 15, 2009
my hotel room was stacked with the journals and textbooks about each vertical market just to keep up with the people we were meeting. (I Later on in the company’s life I went to give a lunch-time seminar to Chevron’s La Habra research center on the use of graphics supercomputers in petroleum applications.
Steve Blank
JUNE 18, 2009
Eric Ries’s astute observations about engineering and Lean Startups make the same point. in fact, I’m using your book and the approach you use in your Stanford classes in a seminar class I’m going to teach at Yale next year. My ideas about Customer Development started evolving around these concepts.
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