Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Now the VP of Marketing starts sweating.

Customer Development 228

Customer Development Developer Customer Silicon Valley 228

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JULY 1, 2008

You struggle to get budget to hire Analysts or Marketers. If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. It is quite likely that by the time you quantify the impact of your site on the 98.3%

Analytics 116

Analytics Conversion Campaign Redemption 116