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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. It strokes your ego.

Audience 119
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

Define your target metrics. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Define your website goals. Instrument. Hypothesize.

Analytics 127
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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

Define your target metrics. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). PPC/SEM campaign. Instrument. Hypothesize.