A Smart Bear: Startups and Marketing for Geeks

APRIL 11, 2011

For example, email newsletter systems like Constant Contact or MailChimp let you collect names and send email. Don’t worry (right now) about widgets and RSS and fancy formatting and clever pictures. You’re not identifying what you do but rather the end result that your customers are using you for. Now write about that.

Widget 268

Widget Social Media Software RSS 268

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. The form keeps asking me about a company name while I’m a jobseeker.”. Conclusion.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

I see the name of Noel’s company. Why don’t you give Jason the name of your company or your URL? We’re an integrate from that company but we had a lot of regret in hindsight when it came with the name that we picked. But we managed to grow a few customers, so that’s good, in spite of the name.

Widget 204

Widget Cofounder Technical Review Software Review 204

Software By Rob

OCTOBER 16, 2012

When I spoke with Neil Patel from Kiss Metrics on my podcast he told me you don’t have to create content purely about your app’s particular use, just create content that is useful to the types of people using your app. If this isn’t something you are good at then get others to create the content like Kiss Metrics often does.

SEO 78

SEO Analytics Social Media Audio 78

ConversionXL

DECEMBER 13, 2022

Define your target metrics. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Define your website goals. Instrument. Hypothesize.

Analytics 127

Analytics Technical Review Software Review Framework 127

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Ensure that necessary widgets are present at the bottom of each page to enhance its sharability.

SEO 177

SEO Social Media Search Campaign 177

Duct Tape Marketing

JULY 21, 2017

Using these metrics you can cover every side of your social reputation management plan, all from a single dashboard. Search Twitter for [ competitor name ] and monitor these search results to be alerted when your competitors’ customers are unhappy (and avoid similar issues): 3. Tweetdeck: Engage with Brand Mentions on Twitter.

Social Media 74

Social Media Reputation Widget Search 74

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

Eric Friedman

APRIL 2, 2008

My conclusion is that we are entering into a new phase of the war for the killer app which will be known as the Widget Wars. What is a widget? Yahoo has one definition of a widget (specific to their product of course). WordPress.com has another widget definition. Should we use the Internet.com definition of widget ?

Widget 60

Widget Advertising Distribution HTML 60

Up and Running

JUNE 21, 2017

However, when you sponsor a podcast or a Youtube video, for example, customers might end up searching for your name in Google rather than clicking the sponsored link, which means you’d probably have no idea how they made it to your website in the first place. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

Software By Rob

OCTOBER 16, 2012

When I spoke with Neil Patel from Kiss Metrics on my podcast he told me you don’t have to create content purely about your app’s particular use, just create content that is useful to the types of people using your app. If this isn’t something you are good at then get others to create the content like Kiss Metrics often does.

SEO 27

SEO Analytics Social Media Audio 27

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Seems odd, right?

Analytics 145

Analytics Metrics API Web 145

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. It’s the same with conversion optimization.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

DECEMBER 2, 2015

Define your target metrics. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). Define your website goals. Instrument.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Duct Tape Marketing

SEPTEMBER 10, 2019

I love looking at cost per account acquired as a key metric to share with potential acquirers. Well, in order to be “bankable,” meaning a company that a bank would lend to, you have to have some of these metrics dialed in. It’s developed by a guy named Fred Reichheld, made famous by Scott Cook at Intuit.

Entrepreneur 50

Entrepreneur Switzerland Revenue Differentiation 50

Duct Tape Marketing

MAY 4, 2023

And, and now breaking it down even further to some of the CFOs who say, well, I'm just all about metrics. It's, you know, what we're doing here, podcast to conferences, to seminars, to webinars, to e-newsletters, you name it. You like profit, don't you? Well, what's the largest line item on most PNLs? It's usually labor, right?

Kansas City 76

Kansas City Kansas Community LLC 76

Up and Running

OCTOBER 18, 2016

Pinterest has a page on adding a save button on their Pinterest for Business guide, and again the Pinterest Widgets page is a good resource if you’re looking for other buttons (such as follow buttons and embedded boards). Rich pins have your website name and icon displayed beneath the pin so that users know where the pin came from.

Small Business 60

Small Business Marketing Social Media Curation 60

www.kalzumeus.com

AUGUST 13, 2012

Well, on the surface it appears to align price with customer success (bigger customers pay more money), it gives you the excuse to have really fun widgets on your pricing page, and it seems to offer low-cost entry options which then scale to the moon. Name (Required). Why do geeks love this sort of pricing? Simplicity > Complexity.

Revenue 62

Revenue Distribution Software Non-Compete 62

ConversionXL

MARCH 28, 2019

Whatever your objective, establish the metrics you want to track in advance to determine whether your launch is a success: Comments and reviews received; Number of upvotes; Number of downloads/active installs; Referral traffic from social media and Product Hunt; Mentions in the media and on social media platforms. Rest before the launch.

Campaign 127

Campaign Product Technical Review Social Media 127

grasshopperherder.com

SEPTEMBER 24, 2011

All names redacted.). Unseen Metrics. The same company, didn’t have a system to accurately identify it’s own key metrics. Would you invest in a company that didn’t know it’s own metrics? It’s often made worse because some clever people like to name the corporations very similarly.

Sweat Equity 41

Sweat Equity Equity Cofounder Non-Compete 41

ConversionXL

AUGUST 17, 2016

Ultimately, we want to compare these two groups of customers using a common metric – revenue per customer. Send from a real person’s name and include a photograph of a real person in the footer of the email to make customers feel more comfortable about providing you this feedback. Use A Person’s First Name. The From Email.

Campaign 48

Campaign Revenue eCommerce Email 48

blog.expensify.com

APRIL 24, 2012

Mental Pandiculation » Why I Don’t Hang Out With People Named David. Name one widely acclaimed or groundbreaking technology or technique to come out of the.NET realm in the past 5 years? Now name one that didn’t come from Microsoft? March 25, 2011 at 3:06 pm. [.] there really is a point to all this.

Java 107

Java PHP Software Review Coder 107

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. My name is Crystal Williams, and I maintain a small business blog called Babeofbusiness.com.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

MAY 25, 2018

John Jantsch: Yeah, and… Ryan Urban: They just didn’t come up with a GDPR name for it. So they’ve done things like that for a long time and Gmail also kind of innovated where deliverability is based off engagement metrics. Facebook is using like widgets to collect DII. I think it’s just U.S.

Marketing 65

Marketing Europe Canada Email 65

www.vccafe.com

MARCH 11, 2013

Add a class name to buttons, forms, quotes, etc. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Wireframing, prototypes: buil-in widgets and shapes. Eventbrite. Women Focus. Girls in Tech. Design/Front End: Twitter Bootstrap : Include this in your website, and you are half finished. Startup Foundry tools list.

Software Review 53

Software Review Technical Review Startup 53