The Crazy Marketing Campaigns That Actually Worked
YoungUpstarts
MARCH 6, 2015
The positive reception of the brand increased to the point of being named Tech Company of the Year by USA Today. For just $100,000, 20 computers and a free website design, the company bought the naming rights to the small Oregon town of Halfway for one year – renaming the town Half.com, becoming the first dotcom city in America.
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