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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

The positive reception of the brand increased to the point of being named Tech Company of the Year by USA Today. For just $100,000, 20 computers and a free website design, the company bought the naming rights to the small Oregon town of Halfway for one year – renaming the town Half.com, becoming the first dotcom city in America.

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10 Entertaining Things to Check out While You’re Waiting in Line Today

Up and Running

One great example is Little Boxes PDX , which is Portland, Oregon’s answer to major chains with deep discounts: local stores offering discounts are all listed on a map of the city and smart phone app, and there’s a raffle with tons of different small business-related prizes. Have you heard about these Uber awkward PR blunders?

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * Marketing/Communications/PR. and the impact of those for our traffic.” Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Job Function.

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Archiving Test Results: How Effective Organizations Do It

ConversionXL

We save quite some data on a test: it’s ID, name, Device category, Template, Experiment Status (Running, Finished, Building, etc.), ’ Perhaps the best example of this is the Oregon Ducks’ college football team. Seasonality, traffic sources, PR, and other external factors are things you need to worry about no matter what, though.