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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

The positive reception of the brand increased to the point of being named Tech Company of the Year by USA Today. The stunt went viral, with the app receiving plenty of publicity. In 2012, the parking reservation app, ParkMe (pictured), targeted the SXSW festival in Austin, Texas to launch an audacious and risky marketing campaign.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. Industry Offers & Promotions. Webinars, Content & Events.

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Standing Out in the Field

Duct Tape Marketing

I’m taking some vacation time this week and I’m actually going to stand waste deep in the Columbia River in Oregon and cast for Trout. Some will say it takes a hugely expensive campaign; others will gladly take your limited funds to try generate something “viral.” This post is brought to you from Steve Woodruff.

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6 Ways to Create Buzzworthy Content

Duct Tape Marketing

We as marketers operate in an industry obsessed with content that is “buzzwothy”, “viral”, and all other sorts of names that aim to describe a single scenario: getting people to talk about your business. A tough task to accomplish, but one with a ton of viral potential.

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