The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. 90% investor product vision. The latter means products, analytics, optimisations, and developers. Conveniently local. What’s the dilution? Looks good.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. 90% investor product vision. The latter means products, analytics, optimisations, and developers. Conveniently local. What’s the dilution? Looks good.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

Both Sides of the Table

SEPTEMBER 2, 2009

But more spend = more viral opps = more revenue down the road. >50% of our revenue in now viral. I took money with a 3x participating preferred liquidation preference with 8% compounded interest annually. I know because I’ve been there. In my first company I had to raise money in April 2001 or die.

Founder 329

Founder Liquidation Preference Term Sheet Participating Preferred 329