ConversionXL

SEPTEMBER 9, 2021

Brand consistency can increase revenue by 33% , as it connotes familiarity and builds trust. Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts. To get quick wins, the likelihood is you’re going to have to pay to play.

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

APRIL 30, 2015

Social and Guest Blogger Networks. Social media is becoming an increasingly pay-to-play environment, especially on Facebook. Get enough outlets in your network, and you could have hundreds of thousands of new readers and fans of your content, which ultimately leads to conversion upticks.

Distribution 28

Distribution Cost Social Media Viral 28

Both Sides of the Table

FEBRUARY 14, 2016

Social networking finally came of age connected the planet and leading to enormous wealth creation for Facebook employees and investors. You’ll see here that in 2007 people were willing to pay 7.7x forward revenue for SaaS businesses when in the years before it had been less than 5x. Even Sequoia.

Valuation 150

Valuation Down Round Startup Later Stage 150

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. They know there’s pay-to-play stuff. Choose the right social media platforms.

Social Media 145

Social Media Audience Media Marketing 145