Hearpreneur

SEPTEMBER 9, 2015

Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference. We look forward to Cosmoprof every year! Thanks to Shel Horowitz, Green and Profitable ! #7

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

OnlyOnce

SEPTEMBER 6, 2010

Recruiting and retaining top talent are pay-to-play…but you have to go well beyond the standards and basics here. Looking at recognized revenue when you really need to focus on bookings is shortsighted. Actively work industry associations. Walk the floor at conferences.

Pay to Play 134

Pay to Play Salary Leadership Metrics 134

Start Up Blog

NOVEMBER 6, 2011

The world is moving quickly from a pay to play – subscription model, to a ‘free and on demand’ model. Surely giving everyone access could and would increase revenue via people like me sitting down to watch an old movie. They have turned off their revenue tap. They have the system upside down.

Australia 129

Australia Demand Web Channel 129

Tim Keane

JANUARY 12, 2010

3]   However, if they are built bottom up, they demonstrate and make explicit a range of business model assumptions the entrepreneur is using to think about his business and its revenue model.   Pre-bubble Siliicon Valley deals were popularly valued at multiples of revenue. This is why a bottom up approach is more credible.

Term Sheet 68

Term Sheet Valuation Dividend Liquidation Preference 68

ithacaVC

FEBRUARY 20, 2011

If the company is already producing healthy revenues, the incoming new investor mindset might be “this company should be sold within 2 years – if not, it could get ugly” There are all sorts of variants on this theme. Sometimes the investor mindset might have a shorter “sell” horizon.

Bridge Financing 40

Bridge Financing IPO Pay to Play Finance 40

Duct Tape Marketing

APRIL 30, 2015

Social media is becoming an increasingly pay-to-play environment, especially on Facebook. Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend.

Distribution 28

Distribution Cost Social Media Viral 28

Duct Tape Marketing

OCTOBER 27, 2016

How does Facebook increase its advertising revenue without stuffing a user’s News Feed with ads? Although it does seem that Facebook is making businesses pay to play, there are still ways that SMBs can get their content seen by their respective audiences without having to rely solely on boosted posts.

Social Media 28

Social Media Algorithm Audience Advertising 28

blog.simeonov.com

FEBRUARY 22, 2010

In this case you have to consider whether they are common or preferred holders and, in the latter case, their anti-dilution protection, pay-to-play provisions and willingness to participate in the recap financing. It can be deferred, with or without interest, to be paid after a financing or once revenues start coming in.

Founder 44

Founder Vesting Agile Startup 44

The Startup Magazine

JANUARY 31, 2022

Regardless of whether or not you’ve raised capital, you’re severely sensitive to the limits of what you can do in a pay-to-play world. Links: You’re trying to increase traffic and generate revenue. Image Source: [link]. Perhaps you’re an entrepreneur on a lean budget. The good news? Schedule: Again, you must know your audience.

Social Media 147

Social Media Marketing Early Stage Metadata 147

Both Sides of the Table

FEBRUARY 14, 2016

You’ll see here that in 2007 people were willing to pay 7.7x forward revenue for SaaS businesses when in the years before it had been less than 5x. So inside rounds get delayed and when there are non-participants you often find “recaps” or “structure” or “pay-to-play” provisions.

Valuation 150

Valuation Down Round Startup Later Stage 150

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They know there’s pay-to-play stuff. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. They know there are affiliate links.

Social Media 145

Social Media Audience Media Marketing 145