Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Pay per click (PPC). Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. Wikipedia started this, but it is also used for technical support, software, and product reviews.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Pay per click (PPC). Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. Wikipedia started this, but it is also used for technical support, software, and product reviews.

Internet 224

Internet SEM Wiki Entrepreneur 224

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116