Occam's Razor

JANUARY 7, 2007

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. Redirects are nifty little things, they can direct traffic in a nice way in case links change or if your SEM / Ad / Whatever agency can track data or, in the good old days of web logs, you wanted to capture clicks where you send data off to other websites (domains).

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

AUGUST 22, 2011

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Triggers, Benchmarking, Identifying Goals & KPI Cards. Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JUNE 6, 2007

RSS and RIA's. If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. It is a book about Web Analytics 2.0.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 6, 2007

Action : When you create SEO and SEM campaigns ensure that your team has this data. Also it is easy to take a dump of top keywords and bid on them with PPC campaigns, the table above will ensure you don't bid on the wrong ones. #4: 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns. . #4:

Metrics 120

Metrics Analytics PPC Campaign 120