Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for PR. Now In Print!

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

www.rocketwatcher.com

NOVEMBER 8, 2010

You can sign up for email updates, subscribe via RSS or follow me on Twitter. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. If you enjoyed that, you should subscribe! April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). Then Web 2.0 Trackback URL | Comments RSS Feed.

Naming 41

Naming Startup Product Name Framework 41