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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. or when they access anything that you publish or produce.

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Social Selling and Content Marketing: A White-Hot Combination

Duct Tape Marketing

If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. But that won’t work (and may even backfire) in social selling.

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How “Tag Management” Can Improve Site Performance

ConversionXL

Not only can it impact your visitors on site, but sluggish site load speeds can impact your ability to show up in searches that drive customers to your site in the first place! They have a number of case studies and white papers , with one client citing a 49% improvement in page load speed through checkout.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. I have tracked secondary or tertiary lead sources where I thought it was important but I usually weighted the primary more than the others.

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