article thumbnail

When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. The honest truth is that we took on a little bit too much and so while we launched this beautiful experience we found ourselves without a broad enough set of products (skus) to drive repeat purchases.

Merger 296
article thumbnail

An Interview with crowdspring Naming Creative, Shaunda Lindsay

crowdSPRING Blog

It’s not easy to name a new company or product. During the brainstorming process, you may think you’ve found the perfect name only to learn that name already belongs to someone else. Shaunda is a six-year naming veteran on crowdspring, and boasts over 1,400 naming projects under her belt.

Naming 52
article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. With a name like Smucker’s, it has to be good.” When selecting your company and product names, consider the following: Uniquely Familiar. Thanks for visiting! Intuitive URL.

Naming 40