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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Guttula, Bizosys' CEO, and Karana founded the company with the goal to "simplify software development." The second product is 10Screens, a tool to visualize business requirements critical to software development, which tend to be hampered by poor communication among various stakeholders.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value. So What is Customer Development?

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Lesson: You dn’t want your customers to feel locked into using your software. It helps with sales cycles because customers know that they can switch away if they so choose. Do you see product managers as a hindrance to software development? They want to ensure they can easily migrate to a new system.