Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
Occam's Razor
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., The App Gallery has both free and paid solutions.
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