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Retooling Marketing in a B2B Company

Venture Chronicles

When I took over the team in the 4th quarter of last year I made a couple of quick changes, most significantly breaking up the demand gen team into distinctive task teams focused on net new customers, base expansion, and retention outcomes.

B2B 45
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Small Business and Startups: The Trends for 2014 (Pt II)

crowdSPRING Blog

Studies have shown over 60% of small business marketers devote as much as 10 hours per week to SM campaigns and tactics. In fact, 15% of them are outsourcing design and development of their SM campaigns, 11% using outside capacity to create content and 10% are outsourcing their social media analytics.