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How to Write a Business Plan

Up and Running

Your business plan isn’t complete without a financial forecast. Does each business partner own an equal portion of the business? This partnership may help provide access to a target market segment for your company while allowing your partner to offer a new product or service to their customers. Read more ». Financial Plan.

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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Or if you’re a VC raising from LPs you have to list all of your deals, your investment value, your carrying value, your multiples, your IRRs, TVPIs, DPIs, etc along with net cashflows plus your previous LPAs. Investors love to be able to see what you told them in forecasts in prior years and then compare with how you actually performed.

Cap Table 336
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Is Your Startup Tracking the Right Metrics?

Up and Running

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. If you look at something like Constant Contact with a 2% churn rate, their customers are going to stick around something around 36 months. Hopefully, that helps answer that question.

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How to Write a Business Plan for a Subscription Box Service

Up and Running

If you partner with a large, wealthy private school district who wants you to provide comic book packages to all their eighth-grade students every month, that contract might be key your business survival for a period of time. What vendors can you partner with to give you discounted or free sample products for your box?

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

The ROI of an existing customer is higher than the ROI of a net new customer. At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned.

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

The ROI of an existing customer is higher than the ROI of a net new customer. At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned.