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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. This is also tied to higher customer ratings and less turnover. .

Founder 71
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5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

But keep in mind that enterprise sales cycles are typically longer and revenue growth will vary wildly. This analysis can help you determine sales projections, staffing, and marketing costs. The lifetime value of a customer is the current value of net future cash flow attributed to the customer.

Metrics 219
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.