Stitch Fix: Reinventing Retail Through Personalization
abovethecrowd.com
OCTOBER 17, 2013
The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. Despite Benchmark’s strong association with ecommerce during the late 1990’s due to the success of companies like eBay, we have not been particularly active in ecommerce in the past several years.
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