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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

So back in 1996 I wanted to start my own business and I asked my mom, “Hey, what businesses could I do from home?” I was just going to get hired somewhere. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. Lance Cummins: Sure.

Audio 57
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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Noah has been a key figure in the making of LivePlan, our own SaaS product. Instead of sitting down to write a 40-page business plan, start with a one-page pitch.

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Usability Test Reporting: Spend Less Time, Have More Impact

ConversionXL

early-stage testing). It could be an industry benchmark, the desired goal for a specific set of metrics, or a comparison with the previous performance of the product. Easier-than-expected tasks could be a comparative advantage for your product to promote in marketing materials. N is the number of unique pages visited.

Metrics 103
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How to Start a Startup

www.paulgraham.com

They had three new ideas: index more of the Web, uselinks to rank search results, and have clean, simple web pages withunintrusive keyword-based ads. One of the best tricks I learned during our startup was a rule for deciding who to hire. In nearly every failed startup, the real problem was that customersdidnt want the product.

Startup 105
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Which language should my startup use?

www.reincubate.com

page, can -- despite the occasional new release from Adobe -- be considered a dead language, with all that this entails (difficulty finding and retaining good developers, vendor lock-in, horrendous cost, poor support, porting nightmares, infrastructure constraints). ColdFusion, one of the few languages to have an "is this language dead?"

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. When selecting your company and product names, consider the following: Uniquely Familiar. Correspondingly, your products’ names contribute to, but do not dictate, their success.

Naming 40
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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

It started in college when I started my own music marketing and production company. After college, I was a very early employee at a web company called Tumblr. I have been involved in startups since I graduated from college in 1996. I can hire a development team. My name is John Bates. Jared Hecht: Wonderful.