1997 Audience Naming Vertical 
Hearpreneur
AUGUST 19, 2015
I started my business namely to help others and to improve upon the aloof customer service being presented in the IT industry. That’s what spawned the idea that I can do better and namely how computer users deserved much better. Do you know the name of the cleaning person? That’s it. That’s what we do.
ConversionXL
AUGUST 21, 2015
An example: Source : Banner ads on the left and right have strong visibility but zero relevance to the audience (the site is related to gaming). The company’s brand name. In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons.
alexpoole.info
AUGUST 14, 2012
Ascenders and are the vertical strokes which rise above the body of a character or x-height. Lund, 1997, 1998, 1999 ). Size, style, and vertical spacing in the legibility of small typefaces. Counters are the “negative spaces” inside a character. They are also good indicators of the actual size of the type.
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