Duct Tape Marketing

FEBRUARY 27, 2024

He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. This is John Jantsch.

Vertical 69

Vertical Marketing Cofounder Campaign 69

ConversionXL

MARCH 17, 2021

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. As a result, Zoom became a house name for video calling while their stocks grew by 545% in 1 year. And as a monthly pillar we setup hosting a 60-90 minute webinar. Conclusion.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. It defines what you want to communicate to your audience and in what form. Image Source. Image source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

crowdSPRING Blog

JULY 17, 2018

Most important, be sure that the company’s name is legible and readable. How can you remember a business if you don’t know the name of that business? Their full company name, The International Business Machines Corporation, was shortened to IBM to create a more powerful, minimalist visual brand. Circles are never-ending.

Design 85

Design Vertical Software Review Wichita 85

YoungUpstarts

MAY 4, 2015

Here are the reasons why you should create a “vertical” social network for your brand: Create a more personalized social experience. Nike’s vertical network, Nike + , lets customers join a “training club” on its website so athletes can set personal goals, challenge friends and share their successes with the vertical network’s community.

Social Network 100

Social Network Vertical Networking San Francisco 100

Austin Startup

MARCH 22, 2021

In fact, many are now household names?—?just you’re building a product for two different audiences (buyers and sellers) as well as facilitating sales between them so there’s a lot more complexity than building a simple e-commerce website. Find your vertical and stick to it (for a few years at least). London) and category (e.g.

Software Review 100

Software Review San Francisco Valuation Stock 100

ConversionXL

JULY 8, 2020

Campaign name. It’s important to name your campaigns sensibly, especially if you’ll be running a large number of campaigns within your account. Here’s an excellent guide that covers best practices for naming your campaigns. The next step is to name your ad group and choose the right keywords for your ads. Campaign budget.

PPC 100

PPC Matching Software Review Campaign 100

Both Sides of the Table

MAY 7, 2013

I had written about Mike before but hadn’t disclosed his name. If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3 hours of TV / day. “Without you none of this would be possible. ” It’s true.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

Duct Tape Marketing

NOVEMBER 23, 2023

Leanne’s expertise shines through, offering a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions that resonate with diverse audiences. 13:26] How does audience size effect a workshop? [14:32] So vertical, you're the expert. 14:32] What is power up? [16:08] powered by

Framework 74

Framework Campaign Audience Vertical 74

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. People wanna get on the speaking circuits for whatever, you know, industry or vertical they're in.

Audience 89

Audience Revenue Distribution Differentiation 89

YoungUpstarts

MAY 6, 2015

It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example. Essentially, multiple competitors in a space are pooling their funds together to invest in otherwise inaccessible and costly advertising space and audience.

Advertising 100

Advertising Application Development SEO Channel 100

crowdSPRING Blog

JULY 17, 2018

Most important, be sure that the company’s name is legible and readable. How can you remember a business if you don’t know the name of that business? Their full company name, The International Business Machines Corporation, was shortened to IBM to create a more powerful, minimalist visual brand. Circles are never-ending.

Design 48

Design Vertical Software Review Wichita 48

YoungUpstarts

JUNE 8, 2020

If COVID-19 has forced you to rapidly rethink your business strategy and target audiences, try one of these three activities to generate some fresh ideas from unexpected places. I lead a small marketing agency and have shared examples from our industry, but these exercises can work for any business or vertical.

Non-Compete 241

Non-Compete Vertical Audience Video 241

VC Cafe

SEPTEMBER 9, 2020

A “true” fan (or “superfan”) is defined as one who would buy anything you produce – drive a long distance to see you perform, subscribe to your paid newsletter and set up a Google Alert with your name. New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Indeed we are already seeing that online. So they began signing up Spanish-language content producers in Ecuador, Chile, Colombia, Argentina, Mexico and so forth.

South America 291

South America Colombia Mexico Vertical 291

Duct Tape Marketing

DECEMBER 20, 2022

So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. It confuses the algorithm, it confuses your audience.

Marketing 96

Marketing Social Media Video Technical Review 96

Austin Startup

OCTOBER 21, 2020

In particular, these two audiences are dealing with a crisis of understanding?—?— That’s why the health vertical has a virtually permanent spot near the top of the percentage of new startups. Give equal importance to your branding and naming as you do getting your name on the lips of consumers. Marketers especially.

Startup 87

Startup San Diego Non-Compete Miami 87

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.

Vertical 123

Vertical Silicon Valley RSS Marketing 123

NZ Entrepreneur

JANUARY 25, 2023

This is why video is the only medium that can so closely mimic true human communication, it allows for a personal connection with the audience that is hard to replicate through text or images alone. As we have established, video can connect with the audience on a much more personal level than text.

Video 87

Video Marketing Vertical Social Media 87

Hearpreneur

MARCH 14, 2019

How did you come up with your business name? Matt Shepperd from the Telegram Agency helped me put two and two together—and named the company Monogram Styling. . Image consulting is more holistic—it examines the client’s audience and goals, defines a new vision for that client, and then creates a strategy to help them get there.

Bankruptcy 55

Bankruptcy Atlanta Curation Vertical 55

ConversionXL

MAY 22, 2017

His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Et voilà: the first CRM. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

YoungUpstarts

JUNE 6, 2014

Even as the world jumps onto the plethora of social media platforms of the new digital era, there are some people who catch on far quicker onto these digital tools than others and building massive audiences for their content.

Media 176

Media Ireland Social Media Vertical 176

YoungUpstarts

APRIL 28, 2020

The names BackRub or AuctionWeb may not ring a bell, but those companies turned to become the ultra-successful tycoons Google and eBay. We knew we needed a new name and logo, but not necessarily a new color palette – the one we had represented our vibrant company culture. Note that rebranding goes well beyond changing the logo.

Social Media 191

Social Media Channel Vertical Partner 191

ConversionXL

JUNE 30, 2019

As you’re doing your analysis, write down your observations, take screenshots, and give them descriptive names to make it easier to browse later. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. reviews, trust).

SEO 126

SEO Conversion Analytics Design 126

ReadWriteStart

MAY 24, 2021

Initially, Uber launched its vertical in the food delivery services with the name UberFresh. Target audience. As the name itself is suggestive, you will take care of both the order acceptance and delivery if you employ this model. UberEats – King Of Food Delivery Apps. Order and delivery .

Business Model 168

Business Model Social Media Mobile Revenue 168

Austin Startup

FEBRUARY 28, 2019

Scott Parazynski, founder/CEO of Fluidity Technologies The Forrest Four-Cast: February 26, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. Name three people, in any field, alive or dead, you’d like to meet and tell us why.

Las Vegas 55

Las Vegas Technical Review Houston Startup 55

ConversionXL

MAY 11, 2017

As you are doing your analysis, write down your observations, take screenshots and give them descriptive names to make it easier to browse later. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. Competitive analyses are also ripe for misuse.

SEO 131

SEO Analytics Conversion Search 131

Austin Startup

OCTOBER 19, 2019

Now the cans are sleeker, the typography is more modern (while paying homage to Coca Cola’s past), and each can’s design includes a bold and colorful vertical stripe. My target audience evolved as I gained experience, and I wanted to work with more startups and medium-sized companies.

Technical Review 48

Technical Review Design Campaign Vertical 48

Steve Blank

JUNE 25, 2009

These companies would take our computers and put their name on them and resell them to their customers. He even remembered the names of their wives and kids and some details about schools or events. (I I couldn’t believe it, here we were wasting precious time and the dumb sales guy is talking about other stuff.)

Technology 139

Technology Silicon Valley Fractional VPE Part-Time VPE 139

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. General news carries the lowest CPCs whereas specific verticals like healthcare and finance command higher CPCs. Name (required). Andres Moran. 26 September 2012 at 4:36 pm. #.

Social Media 47

Social Media Vertical Advertising Distribution 47

Brandanew

MARCH 24, 2016

It means that your business should have representation where your audience is active. In 2016, social is more important than ever in the B2B vertical. B2B companies need to prioritize social media to get their brand name everywhere so that as a result they can attract an audience and turn them into leads and paying customers.

Social Media 100

Social Media B2B Media Vertical 100

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. Does your brand resonate with your intended audience? What is branding? The basics.

Marketing 162

Marketing Charlotte Naming Design 162

Hearpreneur

OCTOBER 7, 2015

Before we began the logo we knew the choice of name was super important for us, when we first set up we struggled for names and I randomly started going through Wikipedia and came across fighter jets. Our name is Strafe Creative and to “strafe” is when a fighter jet quickly changes direction. 2 – Keeping the Logo Fun.

Entrepreneur 48

Entrepreneur Social Media Design Naming 48

YoungUpstarts

OCTOBER 26, 2017

Much of the driving force still holding the economy primarily includes manufacturing, pharmaceutical, electronics, and petrochemicals to name a few. Neil Billock´s skills can be attested with the rapid growth of Vertical Direct Marketing Group where it became a forerunner in mainland US advertising industry.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Austin Startup

AUGUST 7, 2017

We’ll be kicking off our first event in Dallas with a How to Meet Investors in Texas and Ask Me Anything session at The DEC with venture capitalists from around the state — but we’ll be live-streaming it back to an audience in Austin. Edwards, Texas A&M, Texas State, Texas Tech, and Trinity to name a few.

Texas 97

Texas San Antonio Houston Dallas 97

Hearpreneur

JANUARY 24, 2018

Not only do podcasts create the best impressions (user experience) but podcast listeners are proven to take action more than any other media audience. I spent nearly 20 years working in senior management at a large media company (Fox), and for about half of that time, I was a “wantrepreneur” – without even knowing there was a name for it.

Entrepreneur 54

Entrepreneur Advertising Curation Vertical 54