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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Let’s set up a framework. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. But what IS the right amount of burn for a company? Turns out like most things there are no simple answers.

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Should Early Stage Startups Move to Austin because of Customers?

Austin Startup

This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework —  culture , capital , customers, and competencies. Early adopters, especially those who are willing to pay for novel services, are the lifeblood of lean startups. Should Early Stage Startups Move to Austin because of Customers?

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[Review] Twitter Is Not A Strategy

YoungUpstarts

A case in point is Apple, whose “Think Different” campaign in 1997 (see video below) served as a rallying call to those who shared the brand’s values. The plan forms a framework for weaving the brand through the fabric of the consumers’ lives, helping to change behaviours in a way that drives purchase and loyalty.

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Lean In Or Get Out: 11 Tips For Using Your Expertise To Create A Wickedly Successful Business

YoungUpstarts

So it makes sense, that as Sheryl Sandberg points out in the much talked about book, “ Lean In: Women, Work, and the Will to Lead “, “many women are reluctant to make a focused effort to lead in the workplace” My advice? I think the message behind ” Lean In ” is good. Don’t get me wrong.

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