ConversionXL

JUNE 4, 2019

As Harvard Business School professor Susan Fournier noted in 1998 , “A brand has no objective existence at all: it is simply a collection of perceptions held in the mind of the consumer.”. Appealing to mature, blue-collar customers, the brand chooses dark blue and and an earthy golden shade to help the target audience identify with beer.

Marketing 125

Marketing Audience Green Architecture 125

Both Sides of the Table

DECEMBER 5, 2010

If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. So along come companies like Slide, RockYou & Zynga who wanted to build apps across all the social networks but were green-lighted the hardest by Mark Zuckerberg. They controlled distribution to the masses.

Social Network 318

Social Network Networking Internet Technical Review 318

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. I managed to visit Seattle as part of the Australian national Magic The Gathering team in 1998, so that was the highlight of my career as a professional Magic player.

Technical Review 76

Technical Review Software Review Prospectus Audience 76