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New Rules for the New Internet Bubble

Steve Blank

They taught you about customers, markets and profits. Startups needed millions of dollars of funding just to get their first product out the door to customers. VC’s went back to basics, to focus on building companies while their founders worked on building customers. and aim for hundreds of millions of customers.

Internet 334
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It’s Morning in Venture Capital

Both Sides of the Table

In 1998 there were around 850 VC funds and by 2000 there were 2,300. Try charging customers for your product when you have 12 competitors giving the product away free finances by $20 million of VC. In 1998 it was 150 million, 1999 250 million and by 2000 it had crossed 350 million. The Funding Problem. The Exit Problem.

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Marketing 101: Branding your offering in a competitive environment

crowdSPRING Blog

In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Brand imagery associations determine how a customer looks at brand’s palpable qualities and features.

Marketing 115
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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

As Harvard Business School professor Susan Fournier noted in 1998 , “A brand has no objective existence at all: it is simply a collection of perceptions held in the mind of the consumer.”. Appealing to mature, blue-collar customers, the brand chooses dark blue and and an earthy golden shade to help the target audience identify with beer.

Marketing 125
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8 Ways To Leverage The “I Like To Watch” Ubertrend

ReadWriteStart

Or a pizza delivery guy urinating on a customer’s door after receiving too small a tip? It’s odd that entrepreneurs haven’t thought of opening up a national chain of “YouTube Studios” – facilities you could rent by the hour to shoot your talkshow or other viral inspiration. Video Accessories.

Video 60
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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

Right now there are opportunities for companies that want to make their presence visible, to reach customers in a different way and for customers who expect better service for their money. It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back.

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

Second, when Brant and I founded Bazaarvoice there were only three retailers in the US with customer reviews. Your cellular phone company giving their best prices to new customers and not to you. I was a Blockbuster customer for many years. You could even say that I was a loyal Blockbuster customer.