Remove 1999 Remove Advertising Remove B2C Remove Search
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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 I joined a financial services tech startup in 1999. We attempted to use Waterfall and market ourselves as B2C. May 14, 2009 5:23 AM David said. It was a disaster.

Lean 60
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How SEO Has Evolved Over The Years

Duct Tape Marketing

When I started with SEO, believe it or not was in 1999 long time ago. So we, we call Google an AI based search engine now. And yeah, AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out.

SEO 88
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Is Emotion Necessary To Make More Sales?

ConversionXL

Did you know advertising research has shown emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V But most importantly, the emotion of this campaign sparked an 850% increase in treatment related searches, and Rehabs.com experienced record breaking placements with treatment facilities across the country.

Sales 126
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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For example, Paid Search solves for Think and Do intent. When you search for them, if you find them, you end up on sub-optimal landing pages. Let's look at B2C companies.